Managing a business two can also be a force

Crys Berthier, franchisee Câline Mie. Rental-stewardship: to save the personal contribution

An interesting challenge

Apprentice Baker at age 15, Crys Berthier is now a former salaried Director of the Mie Câline become independent contractor in the company of his wife in the same network. How In accepting the challenge of location-stewardship. Seven years ago, when this sign offers to fund trade in difficulty in Belfort, he accepted the challenge with Céline. Neither the concept nor the location are in issue in this dysfunction. "The previous managers are not adapted to the city." We are committed to our evidence, because the principle of the Mie Câline is simple: give their chance to those who adhere to the values of the sign, confident in their filial store wrong point. ", says Crys Berthier.

Perpetual debriefing

During 4 years, Crys and Céline shows more than their potential to operate a store. They save EUR 10 000, which allows them to obtain a credit of EUR 30 000, with a monthly repayment of EUR 1 000 over three years. Either the intake minimum to access rental-stewardship of the store of Belfort. For these managers, the life of the company seriously intrude on privacy. "Evenings at home become often perpetual debriefing of the day". What put a couple in danger. Managing a business two can also be a force. Crys Berthier and his wife operated along a relay system, so one of them is still on the ground, between 5 and 20 hours. "It knew what was sold and how it sold", adds Crys, occupying the Mie Câline network host functions at the same time.

Franchise: on the lookout for promising locations

Finally independent contractor!

This personal investment leads the Berthier for the total independence on 03 January 2007 with the opening of a second point of sale franchisee Mie Câline to Mulhouse. "I was contacted by the Department of development of the network, who had found a trade Fund to Mulhouse is interested person, despite the visit of several other franchises," said Crys Berthier. The beginnings of the second store however prove difficult, and short nights: "During the first 6 months, we achieve a lower break-even twice turnover." We were very afraid. ", said Crys Berthier. "Knowing his boulot" and perseverance eventually pay. The first year, turnover increased by 50.

A good blow of poker

It benefits from good cash of their first store in Belfort to invest in this second store. "Mulhouse, it was a good shot of poker," says t - it. Player Not really. The second trade of Crys Berthier opens to door young, a downtown area course in suffering, but completely redeveloped, with the arrival of the tramway and the scheduled completion of a shopping centre.

Both franchised and beneficiaries

This intelligent bet is winning the 2nd year. The Mie Câline de Mulhouse realizes 820,000 euros of turnover, which allows the Berthier couple to buy duty-free goodwill of their first store at Belfort in September 2008. Today, they are owners of two business for an estimated 1.5 million. Willingness and ambition have enabled them to manage the difficulties and withstand the pace of the days.

The best achievements of life

For the years to come, the priority of the couple is to the amortization of expenses incurred by the launch of the second store, even if the franchisees of Belfort and Mulhouse managers already plan to open a new trade in three years. According to Crys Berthier, "rental stewardship is based on two principles: envy and human qualities." Loyalty, respect for others, the solidarity are my tools. . From this perspective of transmission of these values, there are also help one of its directors Assistant to become a franchisee. The transmission of knowledge is best acquired from life, both for the recipient, as for one who gives. Although "my goal is to find a balance between personal and professional investment," says Crys Berthier.